GET SUCCESS IN THE UPCOMING SALESFORCE MARKETING-CLOUD-ACCOUNT-ENGAGEMENT-SPECIALIST EXAM WITH CONFIDENCE

Get Success in the Upcoming Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam with Confidence

Get Success in the Upcoming Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam with Confidence

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Engagement Studio: Components of an engagement program are discussed in this topic. It also explains the process of updating an engagement program such as assets.
Topic 2
  • Lead Management: The capabilities of page actions, segmentation rule, and completion action are discussed in it. The topic also dives into the components and use cases of an automation rule. It also explains what a Score and Grade measures. Identification of the capabilities and use cases of custom redirects is also discussed in this topic.
Topic 3
  • Email Marketing: It measures your knowledge of finding difference between an Email and an Email Template. The topic also points out different capabilities and use cases for email. You also encounter question about distinguishing between the metrics collected in Account Engagement email reporting.
Topic 4
  • Account Engagement Forms, Form Handlers and Landing Pages: The topic focuses on interpretation metrics, use cases, and the capabilities of Account Engagement forms. Furthermore, the topic explains use cases and interpretation of reporting metrics for landing pages.

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q202-Q207):

NEW QUESTION # 202
What are the benefits of warming up an IP address?

  • A. Build up email reputation
  • B. Avoid IP Blacklisting
  • C. IPs don't work well when cold
  • D. Increase Deliverability

Answer: A,D

Explanation:
Warming up an IP address is the process of gradually increasing the volume of emails sent from a new or cold IP address to establish a good reputation with the Internet Service Providers (ISPs) and avoid being blocked or filtered as spam. Warming up an IP address has two main benefits: increasing deliverability and building up email reputation. Increasing deliverability means that your emails have a higher chance of reaching the inbox of your recipients, rather than being rejected, bounced, or sent to the spam folder. Building up email reputation means that your IP address is recognized as a legitimate and trustworthy sender by the ISPs, and that your emails are compliant with the best practices and standards of email marketing


NEW QUESTION # 203
A Marketing Manager wants to create a new prospect in Marketing Cloud Account Engagement.
What are three ways the Marketing Manager can create a new prospect?
Choose 3 answers

  • A. Manually add a prospect in Marketing Cloud Account Engagement.
  • B. Import a .CSV file with the prospect's email address.
  • C. Click the "Send to Account Engagement" button on a Salesforce Lead.
  • D. Set up an automation rule that creates prospects.
  • E. Add a completion action to assign to a user.

Answer: A,B,C

Explanation:
Explanation
There are three ways the Marketing Manager can create a new prospect in Marketing Cloud Account Engagement. They are:
* Click the "Send to Account Engagement" button on a Salesforce Lead. This option allows the Marketing Manager to send a one-to-one email to a lead in Salesforce using an Account Engagement email template. If the lead does not already exist as a prospect in Account Engagement, it will be created automatically and synced with Salesforce1
* Manually add a prospect in Marketing Cloud Account Engagement. This option allows the Marketing Manager to create a new prospect record in Account Engagement by entering the prospect's email address and other information. The prospect can then be added to lists, campaigns, or engagement programs2
* Import a .CSV file with the prospect's email address. This option allows the Marketing Manager to import a list of prospects from a .CSV file into Account Engagement. The file must contain the prospect's email address as the first column, and can also include other fields. The imported prospects can then be assigned, tagged, or added to lists or campaigns


NEW QUESTION # 204
Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

  • A. Visitor Filters
  • B. Completion Actions with a filter
  • C. An Automation Rule
  • D. Add rules to the Marketing Cloud Account Engagement tracking code.

Answer: A

Explanation:
Explanation
You can use visitor filters to filter out your own IP address that is currently skewing your results. Visitor filters are rules that allow you to exclude certain IP addresses or ranges from your visitor data and reports. This can help you avoid counting your own visits or those of your employees, partners, or vendors as prospects and skewing your analytics. You can create visitor filters by entering the IP addresses or ranges that you want to exclude in the administration settings.
Answer A is incorrect because you cannot use an automation rule to filter out your own IP address. An automation rule is a criteria-based action that is triggered when a prospect matches the rule. You can use automation rules to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not filtering them out. Answer B is incorrect because you cannot add rules to the Marketing Cloud Account Engagement tracking code to filter out your own IP address. The Marketing Cloud Account Engagement tracking code is a snippet of JavaScript code that you can add to your website pages to track visitor and prospect activity. You can customize the tracking code to enable or disable certain features, such as first-party cookies, campaign tracking, or opt-in preferences, but not visitor filters. Answer C is incorrect because you cannot use completion actions with a filter to filter out your own IP address. A completion action is a task that is performed after a prospect successfully completes a marketing element, such as a form, landing page, or custom redirect. You can use completion actions to perform various actions on prospects, such as sending emails, adjusting scores, changing campaigns, or adding tags, but not filtering them out. References: [Visitor Filters], [Automation Rules], [Marketing Cloud Account Engagement Tracking Code], Completion Actions


NEW QUESTION # 205
A marketer needs to create a new field for a Marketing Cloud Account Engagement form.
Which statement accurately describes how to create the new field?

  • A. The field Is created as a default account field in the form editor.
  • B. The field Is created and added to the form in Engagement Studio.
  • C. The field is created as a custom prospect field in the form editor.
  • D. The field is created as a custom prospect field on the Prospect Fields page.

Answer: D

Explanation:
In Pardot, new custom fields for prospects are created in the Prospect Fields page under the admin settings. Once a field is created here, it can then be added to forms as needed. This process ensures that all data captured through forms is aligned with the prospect data structure already established in the system, allowing for consistent data management and integration with Salesforce CRM fields if required. This separation of field creation and form editing ensures organized management of prospect data attributes.


NEW QUESTION # 206
What must be created in order to send an autoresponder?

  • A. One-to-one email
  • B. Email template
  • C. Test email
  • D. List email

Answer: B

Explanation:
Explanation
In order to send an autoresponder email, you need to create an email template in Marketing Cloud Account Engagement and select the option "Autoresponder emails" under "Available For". An email template is a preformatted email that you can use to create and send emails quickly and easily. An autoresponder email is an email that is triggered automatically whenever a prospect engages with your marketing assets, such as filling out a form or downloading a file


NEW QUESTION # 207
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